What is a URL Shortener?

Published on December 30, 2021

It is interesting how the length of a URL or the characters visible on an URL can be seen. It can impact the legitimacy of how that URL comes off which means a perfectly fine URL, just long and intricate. But when users see a URL like that, they can be put off and start to question if they actually should visit the site.

A simple way around this situation is to use a URL shortener.

A URL shortener is primarily an online tool. It will allow users to enter a long URL and receive a shortened version in return. It seems overly simple, but that is the reality. You can find some free link shorteners and some for which you might have to pay. But either way, short URLs will work in your favor. 

It has a special importance in SEO and can help your web page or website rank higher on search engine result pages.

URL shorteners, like uTracky.com and uTrakerz.com, are common services that help take longer URLs and transform them into manageable links. URLs could have over a hundred characters long. They change into tiny links that seldom exceed 20 characters.
With URL shorteners, you could reduce any long URL and unwieldy website address to just a few characters only with the click of a button.

Anyone using an internet browser can use link shorteners. It could be social media managers, small business owners, regular everyday Facebook moms, TikTok tweens of all heights – and even you!

Here is everything you need to know about how to use URL shorteners. Also, why they should be an essential part of your social media tool kit.

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