As you continue to expand your website, you will probably have more and more categories and pages throughout. By simplifying and shortening your URL structure you will make navigating much simpler for your visitors.
Aside from just being more pleasing to your eyes, shortened URLs can have several added benefits. There are many good reasons to use a URL shortener, especially when you want to share a link on social media.
There are many good reasons why you are using a URL shortener. And also why URL shorteners are helpful to the web.
1. Make links more manageable
Not all of the web’s links are that messy. However, many links are wordy and long for SEO reasons. SEO, or search engine optimization, is all about ranking higher in Google. And one important factor that Google and other search engines consider is keywords in the URL.
URLs that are lengthy and easy to share on emails, web pages, and social media services like Facebook and Twitter could be an issue. URL shorteners help solve your problem of making links more manageable to share. And certain services also allow users to add keywords to describe the link.
2. More streamlined in appearance
All URLs start the same way. But after that, they can go in many different ways. If you are interested in building a brand and are doing so through a social media campaign, having all your links of the same length and appear very similar is critical. It will help you to create a good impression on your audiences.
Shortened links look better in Twitter bios, as well as in Instagram bios. They provide a clean look to a page. Otherwise, the page can be overwhelmed with photos and other types of content.
3. The tool can track and compile click data
The main reason to use an online tool is to shorten a link – you can track the clicks on the link. It is helpful for your business, whether big or small. It is also beneficial for whoever handles your social media management.
Do you know why bit.ly has received so much attention lately? One of the main reasons is the comprehensive data Bitly provides. This data is in the form of live click data, geographic location, the webpage from where the link was clicked, and more.
This type of vital information is invaluable to companies and web admins. It is good data to plan strategies to grow your online business. The data also shows where customers are coming from, what time they are coming, and what interests them.
This type of info will help companies develop better products and produce more targeted content. All this detailed info can help you make better strategies. Also, drive more traffic to your website or landing page.
