Short URL will optimize the space available on social media accounts like Twitter, Instagram, and even Facebook. In addition, a long URL will make it harder for the search engine bots to crawl your website.
URL shorteners spit out links that are easier to share. More importantly, they let small businesses track marketing campaigns and other incoming traffic.
They have several benefits and hence you need to understand how to use them.
Short URLs allow better usage of space on social media
As you might be aware, Twitter has a strict character limit of 140. This limit helps keep posts concise. Shortened URLs can give you that much more room to write your content.
Even for posts on Instagram and Facebook, where the character limits are in the hundreds, it is always best to keep things short and sweet for engagement and readability. Short URLs also help avoid TL;DR syndrome.
Another benefit of shorter links: they are also helpful for email. Longer links may be hard to read as they are often disrupted all together by line breaks.
They promote sharing on Social Media
You can fit more content and links in less space with URL shorteners. Meaning your tweet can describe and then link to a webpage in under 140 characters with a short URL.
While a full URL may not even come with an explanation within a limited space. Even more important is the rise of mobile smartphones, texting msgs, and mobile Internet. Short URLs are far easier to text than long one. As Twitter, mobile Internet, and social media become more popular, the need to make sharing web content easier will increase. Hence shorter URLs are becoming more integral and part of the system.
